INDUSTRY GROWTH FORUM BRAND GUIDE
BRIEF
The NREL Industry Growth Forum needed a brand and messaging strategy that would energize and connect two key audiences: investors seeking innovative opportunities and clean technology entrepreneurs looking for funding and partnerships. They partnered with Almanac to develop a bold, future-forward event identity that reflects the Forum’s role as a catalyst for growth in the clean energy sector.
Our approach combined clear, compelling messaging with modern, dynamic design to position the Forum as a must-attend event for industry leaders, innovators, and investors.
RESULT
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A Cohesive Event Identity. We developed a strong visual language that reflects innovation, collaboration, and momentum—key themes for the Forum’s mission.
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Targeted Messaging for Two Audiences. We crafted messaging that speaks directly to both investors and entrepreneurs, ensuring each group understands the value of the event.
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Engaging Digital and Print Materials. From website content to event collateral, every touchpoint was designed to communicate credibility, excitement, and opportunity.
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A Platform for Growth. By refining the event’s branding and communication strategy, we helped NREL strengthen its position as a leader in clean technology innovation and investment.
