RINGTAIL LABS BRAND and STRATEGY
BRIEF
Ringtail Labs came to Almanac looking for a brand that integrated their unique voice and strategy with a visual design system that set them apart. We partnered with their team to develop a research-based brand and brand strategy that would set them apart in their industry.
RESULT
-
Resonant messaging. We crafted a clear, compelling brand story, including a tagline, vision, mission statement, and tone, ensuring Ringtail's content connects with the right people in just the right way.
-
Stand out identity. From logo design to typography and color palette, we built a cohesive look that reinforces the firm's cutting-edge technical expertise and customer-focused project management style.
-
In-depth strategic research. Over the course of the project, Almanac interviewed ALL of Ringtail's current and former customers and carried out extensive industry and competitor research to build deep customer profiles and a strong strategic growth plan.
-
Ongoing consultation. As brands grow and industries change, systems and strategies need to change with them. By continuing to work with the Ringtail team, Almanac can help them meet the needs of an ever-shifting industry.
