ON YOR LEFT POLITICAL WEB + IDENTITY
CLIENT
On Your Left Political
CATEGORY
Consulting
PROJECT
Brand Identity and Web Design
BRIEF
With the high-stakes 2026 electoral season about to kick off, On Your Left (OYL) came to the Almanac team with one request:
Create a cohesive brand that showcases the firm's passion for achieving real, lasting political impact.
With just 30 days to research, ideate, design, and implement, Almanac collaborated closely with the OYL founding team to create a brand and website that communicates the core of their mission, vision, and values.
RESULT
-
Simple, flexible, and impactful web presence. The world of politics changes fast, and the OYL team's website enables them to react just as quickly. Built to be simple and intuitive for both staff and the audience, the OYL website allows the team to simply add content and maintain brand cohesion so that they can stay flexible in an ever changing digital political landscape.
-
Intentional brand systems. OYL's audience is passionate, strategic, and focused. OYL's brand needed to connect with those core drives. Every brand element, from color to typography, was carefully chosen to resonate with stakeholders and communicate the expertise of the OYL team.
-
Modern logo design, inspired by beloved institutions. In an industry full of quickly thrown-together logos, we knew that we needed to be bold to stand out. Taking inspiration from beloved public institutions and local libraries, the OYL logo serves not only as a recognizable mark for the brand but also communicates the depth of knowledge and passion for public life at the heart of On Your Left.
