On Tap Kitchen Packaging Design
BRIEF
On Tap Kitchen partnered with Almanac to refresh their pretzel packaging—modernizing the design while maintaining the familiar look that loyal customers recognize. The goal was to create a bold, colorful, and cohesive product line that stands out on the shelf without losing the essence of the brand.
Our strategy-first approach delivered more than just a new look—we created packaging that strengthens On Tap Kitchen’s brand identity, enhances shelf presence, and ensures each flavor is instantly recognizable.
RESULT
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A Cohesive Product Line. We developed a unified design system where each flavor has its own distinct color, while all packaging feels like part of the same family.
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Bold, Recognizable Branding. The updated packaging refines On Tap Kitchen’s brand elements—enhancing logo placement, typography, and layout for better visibility and impact.
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Familiar Yet Fresh. We carefully balanced new ideas with familiar forms, ensuring the new packaging feels fresh and modern while remaining true to the brand.
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Stronger Shelf Presence. The new design maximizes visibility, making it easier for customers to spot their favorite flavors at a glance.
